Genevieve worked for me in a contract Vice President Marketing role at Samsung Mobile. One thing I can say about hiring Genevieve in a fractional/consulting role: you don't have to worry about how much you're paying to train a consultant to get up to speed on your business and industry. Genevieve gets it and gets it fast. She stepped right in to the leadership of a very important project and began contributing immediately. She has very strong marketing credentials so she has all the technical marketing experience. She digs in with focused analysis and asks tough questions that internal people often miss or shy away from. She accomplished a great deal, and we decided to retain her in a broader role after the initial assignment so she could assist our commercial business team to develop new retail concepts, and other marketing programs. I'd gladly hire Genevieve again, and would hire her full time if she chose to return to the client-side.

Paul G. Former Chief Marketing Officer — Samsung Mobile. Client

Genevieve worked with me at Belo, a media conglomerate, as VP Marketing for print, digital and ad revenue for B2B and B2C for the Dallas Morning News properties. She was extremely effective in improving marketing strategy and team productivity, and in identifying growth areas. She led a team that successfully launched several new advertiser and consumer product and marketing initiatives. She is a strong team leader and her department received eight NAA awards, including Best in Show — a record result for TDMN, who also won the Industry Innovator of the Year Award. She has a wealth of brand building experience and a strong customer orientation. Highly recommend her.

Bill T. Head of Marketing Research (Fmr.) — TDMN. Colleague

Genevieve is a terrific business partner, leader, and innovator. She and I worked very closely on many businesses to drive growth. She has a collaborative work style and is also very results driven. She has strong leadership skills, and inspires and motivates teams to their peak performance. Several of her teams have achieved highly-coveted annual corporate marketing excellence awards for business and marketplace results, and she has mentored several who have advanced in the company. I endorse Genevieve as a leader and I have enjoyed working with her for over eight years. She consistently adds value across the board.

Monica W. Former SVP Marketing Research, The Campbell Soup Company / Pepperidge Farm. Strategic Business Partner

Genevieve brought me in to collaborate on a fast-turn project to deliver shopper marketing concepts and design elements for a leading CPG food brand. As the overall lead, she coordinated several contributors working virtually and enabled us to deliver excellent results for our agency client. Despite the timing challenge, we were able to work effectively as a newly formed team and deliver results on time. Since then, we have collaborated on additional projects and I would be glad to work with her any time. She has strong creative and leadership skills and brings valuable business perspective.

Wayne L. Former President, Trivantage Partners. Colleague

Genevieve has worked on several projects involving business and marketing strategies for my clients ranging from Catalina Yachts to retail organizations. She is adept at crystallizing the issues and opportunities and proposing solutions that work. She brings marketing and business building expertise to the table and is very customer-focused. She also conducted a strategy workshop for my team at Raytheon Professional Services, enabling us to clarify some opportunities areas. I would highly recommend her to any executive charged with driving growth in their organization.

Peg A. Sr. Marketing Director, Raytheon. President Lingo Works. Client

Genevieve and I worked together on the launch campaign for the new Samsung Galaxy Tab. She was instrumental in advancing our overall strategy and in the development of a highly persuasive advertising campaign, which was implemented globally. Genevieve is a consumer-focused marketer and an effective business leader. I would recommend her to any organization with a need for strategic marketing and brand building expertise.

Trent B. EVP Leo Burnett (now energyBBDO). Agency Partner

I added Genevieve to a client team when we were tasked with finding market and consumer insights to develop a segmentation strategy for Central Garden and Pet's Pennington Brand. During the course of that project, we were asked to re-imagine and re-position the brand for their top retail customer (a leading U.S. retailer). Genevieve took charge of this initiative, leading internal and external agency and design teams as we expanded the product portfolio, redesigned the packaging, and developed and tested advertising and marketing that outperformed competition. The net results were: a launch achieved in under 4 months, an immediate sales gain with this key retailer of 20%+, and expanded distribution which resulted in 100% revenue growth for the business. Genevieve is extremely skilled at leading these initiatives and it seemed she could have done it in her sleep! These results were outstanding, and our client could not have asked for more! We have also worked together on DuPont projects, and I would gladly work with her again and recommend her.

Peter B. EMM Consulting. Colleague

As an agency partner, I had the opportunity to work with Genevieve in her role leading Milk PEP’s beverage industry marketing association. She led the development of the right new strategies and plans to build relevance for the overall milk category with consumers and shoppers. She is dynamic, driven and brings business acumen and a wealth of CPG experience to address every challenge.

Tina M. President, FBC/RED Agency. Partner