We work flexibly with clients to develop a customized solution to meet their business planning expectations and timing. Working with you, we'll clarify opportunities and uncover critical needs, then develop a recommendation for fractional management to address them. Our services include an initial discovery session to identify these opportunities, enabling us to recommend solutions that will provide real value in real time. We never charge for this initial session.

Our Services and Expertise:

Strategy and Planning

  • Business and Brand Growth Strategies
  • Competitive Analysis
  • Marketing and Communications Strategies
  • Marketing Plan Development
  • Business Analysis/Business Case Development
  • Go-to-Market Strategy
  • Product Development/Launch Planning

Market Insights, Innovation,
Launch Management

  • Customer Research and Segmentation
  • Customer Feedback
  • Market Analysis
  • New Product or Service Idea Workshops
  • Innovation Process Management
  • Concept development - Commercialization -
  • Market Research Management - Qualitative and

Marketing Management and
Sales Collaboration

  • Marketing Plan Implementation
  • Sales/Marketing Integration and Sales
  • Communications
  • Customer and Channel Marketing
  • Marketing Team - Coaching, Staffing
  • Advertising, Design, Marketing
  • Metrics/Analysis/Results
  • Creative and Content Development
  • Digital, Social, Content, PR Channels
  • Retail and Shopper Marketing
  • Promotional Marketing
  • Vendor/Agency- Sourcing or Management
Additional capabilities:

We partner with selected consultants and vendors with functional expertise that can bring perspective by industry, category, or other capabilities depending on the assignment. Each fractional leader is a senior executive with hands-on business leadership experience. We also leverage other specialists in sales management, creative, web and digital fields as needed.